Nassar heads the team

With more than 28 years of hands-on hotel and hospitality management experience, Nassar is a global expert in Hotel and Hospitality operations and management.

A visionary, incisive and highly dynamic HOTEL AND HOSPITALITY expert with extensive strategic planning, business development and operational management skills together with an outstanding track record implementing innovative businesses strategies at board level within the highly competitive hotel and luxury extended stay markets.

Nassar Khalil: A Visionary Hotel Management Consultant

He specialises in turning underperforming hotel operations into successful ventures for independent hotel owners, hotel groups, and banks, and his consultancy spans acquisitions, franchise negotiations, new hotel concepts, pre-opening and launch strategies, multi-site and cluster general management, day-to-day operations, design and project management, service standards excellence, branding, sales, marketing and PR, procurement, board reporting, team leadership, relationship management, budgets and forecasting, Profit and Loss management, compliance, online reputation management and e-commerce.

A well networked leader, Nassar brings a truly international perspective, strategic leadership skills, governance knowledge, a strong interpersonal style and exceptional communication skills to the table and has the rare ability to drive transformational change and steer management with strategic thinking.

An innovative, resourceful, and results-orientated communicator, with first-class interpersonal skills and proven ability to forge strong relations at all levels and lead businesses, projects and management teams to repeatedly achieve strong and profitable financial outcomes.

Widely regarded as a global expert and leader in the hospitality sector with an executive career spanning over three decades, multiple continents and 20+ countries, Nassar is a trusted advisor and sounding board to governments, institutions, family offices and private UHNW investors globally. He is a leading international reference authority in the sector.

A multi–award winning experienced CEO with an active portfolio of Board roles. Nassar has been recognised by the industry through the attainment of numerous industry awards including an Outstanding Achievement Award by World Luxury Hotel Awards. He was named by the influential Boutique Hotelier’s Power List 2020 as an Industry Titan and recently again as a Market Marvel in 2022. He was chair of the West London General Managers Association. A fellow of the Institute of Hospitality and of the British Institute of Facilities Management, Nassar is a member of the advisory board of London and Partners and has consulted for several hotel groups including Kempinski, Jumeirah, One and Only and Katara Hospitality.

Nassar is an ardent proponent of sustainable new age challenger brands and disruptive growth models. He is passionate about people, technology and enjoys public speaking. He is a sought-after keynote speaker and contributor at industry events.

He is a visiting Hospitality Lecturer at The Vatel International Hotel Institute in Brussels and at Stratford College in London. He chairs a number of hotel forums including for Coutts, WTM, and Dubai’s Hotel Show

He graduated from Imperial College in Business Studies and holds an MBA in Hospitality and Tourism Management from The London School of Business and Finance. Formerly the Chief Operating Officer for Royal Luxury Hotels, he led and managed the launch of the group’s latest five-star hotel in Doha, Qatar. He became Head of Global Standards for Nikko (JAL) Hotels International after holding senior management positions at Sanderson Hotels, Hilton Worldwide, Marriot and Four Seasons. He also played a pivotal role in the development and launch of an original concept of boutique hotels known as Resident Hotels, where he was Operations Director, company Director and a board member.

Nassar is a trustee of several charities that are close to his heart including BCBN and Sense International.

Years of combined experience

2005

Hotel manager of the year

Increase in direct revenue

Trusted by 100+ hoteliers globally

NK Associates has been working with the team at London House Hotels for just over two years now. Nassar’s expertise and technical knowledge has been of significant use to our operation and the LHH management team. His company’s guidance and support has had a tremendous and rapid impact on the business in both service delivery and sales. We are extremely glad we chose to work with Nassar and his team and would recommend his services to other hoteliers, hotel developers and hotel operators who are looking for express business gains and quick turn-arounds without the fluff that comes with typical hotel experts.

London House Hotels, London, UK
Managing Director

Employing the services of Nassar Khalil and Associates was a wise and very productive decision for our group. Nassar and his team have proved to be exceptional in all the areas of the business they are involved in within our group. We conducted a comprehensive research exercise to find a company that will work with us not just as consultants but also as a member of the team and we are honoured and privileged to have appointed Nassar and his team. This has saved us both time and a lot of money as Nassar is very much the answer to our search. His background, knowledge, experience and judgement is admirable and impressive.

H Shokri Hospitality Group
Doha Qatar

Nassar Khalil came to us by recommendation from a major hotel group. Nassar came into our business and made an immediate difference. His unassuming approach rapidly overcame the barriers of external consultant interference and provided hands on guidance and coaching to all of our senior Managers whilst also steering the board to developing a more effective strategy for all areas of the business. The results of his involvement have been immediate and have taken the board by surprise. Our sales are noticeably up, our overheads have dramatically reduced and more surprisingly, our type of clientele has also changed.

Cignia Properties Ltd
Chairman

Prior to appointing Nassar Khalil and Associates as our Hotel and Leisure consultants , we used the services of a much larger consultancy firm to steer the business through its rapid growth and expansion plans. The difference between the two firms is abundantly clear from the moment Nassar and his team stepped in. The attention to detail, value and direction the new team brought to the business and operation in a short space of time is remarkable.

Ursher Hospitality and Asset Management
CEO

NK & Associates have been employed by our boutique hotel on a consultancy basis over the past 18 months with a clear objective to increase our bottom line by cutting costs and increasing direct business. Nassar is extremely hardworking and honest and always goes above and beyond what is expected of him, always producing exemplary results. Nassar’s knowledge of the hospitality industry is unparalleled and his rounded experience within the sector means that he is highly qualified to advise on everything from hotel construction and corporate contracts to more operational day to day matters.

The Beaufort Hotel
Owner

Nassar came highly recommended by well-established hotel owners and hotel operators. He understands the entire process chain of owning & operating hotels, top end & budget end. As a non-exec director he is a valuable asset to our board and works in detail with our General Manager!

Fin-Ex Asset Management – The Harrington, London, UK
Chairman

Nassar was my key contact at Nadler Hotels between 2005 and 2010. I greatly enjoyed our business relationship as I knew with Nassar I was dealing with an intelligent and thoughtful hotelier, keen to listen to ideas and initiatives and work together for mutual benefit. I would highly recommend Nassar as an excellent business partner for any hotelier or company involved in the hospitality sector.

UK and Northern Europe Epoque Hotels
Director