Nassar Khalil & Associates

Nassar heads the team

With more than 28 years of hands-on hotel and hospitality management experience, Nassar is a global expert in Hotel and Hospitality operations and management.

A visionary, incisive and highly dynamic HOTEL AND HOSPITALITY expert with extensive strategic planning, business development and operational management skills together with an outstanding track record implementing innovative businesses strategies at board level within the highly competitive hotel and luxury extended stay markets.

Nassar Khalil: A Visionary Hotel Management Consultant

Nassar Khalil: A Visionary Hotel Management Consultant

He specialises in turning underperforming hotel operations into successful ventures for independent hotel owners, hotel groups, and banks, and his consultancy spans acquisitions, franchise negotiations, new hotel concepts, pre-opening and launch strategies, multi-site and cluster general management, day-to-day operations, design and project management, service standards excellence, branding, sales, marketing and PR, procurement, board reporting, team leadership, relationship management, budgets and forecasting, Profit and Loss management, compliance, online reputation management and e-commerce.

A well networked leader, Nassar brings a truly international perspective, strategic leadership skills, governance knowledge, a strong interpersonal style and exceptional communication skills to the table and has the rare ability to drive transformational change and steer management with strategic thinking.

An innovative, resourceful, and results-orientated communicator, with first-class interpersonal skills and proven ability to forge strong relations at all levels and lead businesses, projects and management teams to repeatedly achieve strong and profitable financial outcomes.

Widely regarded as a global expert and leader in the hospitality sector with an executive career spanning over three decades, multiple continents and 20+ countries, Nassar is a trusted advisor and sounding board to governments, institutions, family offices and private UHNW investors globally. He is a leading international reference authority in the sector.

A multi–award winning experienced CEO with an active portfolio of Board roles. Nassar has been recognised by the industry through the attainment of numerous industry awards including an Outstanding Achievement Award by World Luxury Hotel Awards. He was named by the influential Boutique Hotelier’s Power List 2020 as an Industry Titan and recently again as a Market Marvel in 2022. He was chair of the West London General Managers Association. A fellow of the Institute of Hospitality and of the British Institute of Facilities Management, Nassar is a member of the advisory board of London and Partners and has consulted for several hotel groups including Kempinski, Jumeirah, One and Only and Katara Hospitality.

Nassar is an ardent proponent of sustainable new age challenger brands and disruptive growth models. He is passionate about people, technology and enjoys public speaking. He is a sought-after keynote speaker and contributor at industry events.

He is a visiting Hospitality Lecturer at The Vatel International Hotel Institute in Brussels and at Stratford College in London. He chairs a number of hotel forums including for Coutts, WTM, and Dubai’s Hotel Show

He graduated from Imperial College in Business Studies and holds an MBA in Hospitality and Tourism Management from The London School of Business and Finance. Formerly the Chief Operating Officer for Royal Luxury Hotels, he led and managed the launch of the group’s latest five-star hotel in Doha, Qatar. He became Head of Global Standards for Nikko (JAL) Hotels International after holding senior management positions at Sanderson Hotels, Hilton Worldwide, Marriot and Four Seasons. He also played a pivotal role in the development and launch of an original concept of boutique hotels known as Resident Hotels, where he was Operations Director, company Director and a board member.

Nassar is a trustee of several charities that are close to his heart including BCBN and Sense International.


Years of combined experience


Hotel manager of the year


Increase in direct revenue

Trusted by 100+ hoteliers globally