Nassar heads the team
A visionary hotel expert with extensive strategic planning and operational management skills, he has an impressive track record in delivering exceptional returns on revenue, EBITDA, ADR, RevPAR and occupancy, exceeding challenging sales, performance and productivity targets.
He specialises in turning underperforming hotel operations into successful ventures for independent hotel owners, hotel groups, and banks, and his consultancy spans new hotel concepts, pre-opening and launch strategies, multi-site and cluster general management, day-to-day operations, service standards excellence, branding, sales, marketing and PR, procurement, board reporting, team leadership, relationship management, budgets and forecasting, Profit and Loss management, compliance, online reputation management and e-commerce.
Years of combined experience
Hotel manager of the year
Increase in direct revenue
With a number of industry awards under his belt, including Hotel Manager of the Year in 2005, he sits on the board of several hotel companies and is a Member of the Institute of Hospitality and the British Institute of Facilities Management.
He graduated from Imperial College in Business Studies and holds an MBA in Hospitality and Tourism Management from The London School of Business and Finance. Formerly the Chief Operating Officer for Royal Luxury Hotels, he led and managed the launch of the group’s latest five-star hotel in Doha, Qatar. He became Head of Global Standards for Nikko (JAL) Hotels International after holding senior management positions at Sanderson Hotels, Hilton Worldwide and Kensington Boutique Hotels. He also played a pivotal role in the development and launch of base2stay hotels (now known as Resident Hotels) where he was Operations Director, company Director and a board member.