Success Stories

Below are some of our Case Studies showing what we have done for some of our clients.

Success Story 1

Well-Known High-End Flagship Boutique Hotel in the City of London

We were asked to chart out the brand for this new £85M project. Not only were we able to advice on brand standards and the guest experience journey from view to book, we define the online presence by understanding the guest profile of the owner’s expectation through a detail scoping exercise and in so doing understanding the market segments the hotel was aiming to appeal to and gearing the output to balance expectations with output and tangible results.

We also ensured that the online reputation of the hotel stands out from its competition by enabling the brand to relate to its guests’ desires. This was £2M brand to market assignment which now delivers 35% share of direct bookings through reputational credibility and management. Giving the guests exactly what works for them and our client.

Success Story 2

Handpicked Boutique Hotel Group in Kensington, London.

On this project, we were tasked with creating a multi-location identity with each location themed to a lifestyle-relatable brand. This was a £500K branding project in which we work with the hotel owner and team to develop a presence that fuses wellness with sustainability without compromising brand appeal. This was achieved by delivering a brand and website that portrays a specific ethos and message to its audience.

Success Story 3

Knightsbridge, London

Here we managed the hotel for the Owner. We ensured the operation of the business is aligned with its undertaking to achieve 80% direct business. We were able to achieve this by reformulating the positioning of this Knightsbridge located high-end hotel. We created an end to end guest experience that covers every touch point from the first search online to the check-out process. Today The Beaufort gets 85% of its bookings direct.

Success Story 4

A well known one-off hotel brand in Dubai

We were asked by the owners to advise on the design of this hotel from its inception in conjunction with the Armani Brand. Our brief was very clear, make the brand one that works in a hotel environment and this was a challenge and a half. It was like no other challenge but working with some very intelligent professionals, we were able to deliver the perfect marriage. Deliver an online story that disrupt the statuesque. I believe the result speaks for itself.

Success story 5

A penultimate luxury hotel in Doha, Qatar

We took the keys of this ultra-luxury city centre flagship hotel of Royal Luxury Hotels from the contractor and launched it for the owners, covering all areas of operation, management, and marketing. The destination of the brand was in our hands and we believe we delivered an experience like no other. From brand etiquette to guest satisfaction, from the selection of platforms to universal integration and automation, we delivered an unrivalled unique experience unique in Doha.

Success story 6

Make our hotel the best in London

This was a unique project. The scope was specific, be different, challenge the usual, show all you have and shout about what you do best. We were asked to advise on and deliver management experience unique to this standalone asset and make it best in class through a unique offering. We managed to turn what was a normal building into a hotel every journalist wanted to write about and most guests wish to experience. The results are pretty spectacular.

Trusted by 100+ hoteliers globally

NK Associates has been working with the team at London House Hotels for just over two years now. Nassar’s expertise and technical knowledge has been of significant use to our operation and the LHH management team. His company’s guidance and support has had a tremendous and rapid impact on the business in both service delivery and sales. We are extremely glad we chose to work with Nassar and his team and would recommend his services to other hoteliers, hotel developers and hotel operators who are looking for express business gains and quick turn-arounds without the fluff that comes with typical hotel experts.

London House Hotels, London, UK
Managing Director

Employing the services of Nassar Khalil and Associates was a wise and very productive decision for our group. Nassar and his team have proved to be exceptional in all the areas of the business they are involved in within our group. We conducted a comprehensive research exercise to find a company that will work with us not just as consultants but also as a member of the team and we are honoured and privileged to have appointed Nassar and his team. This has saved us both time and a lot of money as Nassar is very much the answer to our search. His background, knowledge, experience and judgement is admirable and impressive.

H Shokri Hospitality Group
Doha Qatar

Nassar Khalil came to us by recommendation from a major hotel group. Nassar came into our business and made an immediate difference. His unassuming approach rapidly overcame the barriers of external consultant interference and provided hands on guidance and coaching to all of our senior Managers whilst also steering the board to developing a more effective strategy for all areas of the business. The results of his involvement have been immediate and have taken the board by surprise. Our sales are noticeably up, our overheads have dramatically reduced and more surprisingly, our type of clientele has also changed.

Cignia Properties Ltd
Chairman

Prior to appointing Nassar Khalil and Associates as our Hotel and Leisure consultants , we used the services of a much larger consultancy firm to steer the business through its rapid growth and expansion plans. The difference between the two firms is abundantly clear from the moment Nassar and his team stepped in. The attention to detail, value and direction the new team brought to the business and operation in a short space of time is remarkable.

Ursher Hospitality and Asset Management
CEO

NK & Associates have been employed by our boutique hotel on a consultancy basis over the past 18 months with a clear objective to increase our bottom line by cutting costs and increasing direct business. Nassar is extremely hardworking and honest and always goes above and beyond what is expected of him, always producing exemplary results. Nassar’s knowledge of the hospitality industry is unparalleled and his rounded experience within the sector means that he is highly qualified to advise on everything from hotel construction and corporate contracts to more operational day to day matters.

The Beaufort Hotel
Owner

Nassar came highly recommended by well-established hotel owners and hotel operators. He understands the entire process chain of owning & operating hotels, top end & budget end. As a non-exec director he is a valuable asset to our board and works in detail with our General Manager!

Fin-Ex Asset Management – The Harrington, London, UK
Chairman

Nassar was my key contact at Nadler Hotels between 2005 and 2010. I greatly enjoyed our business relationship as I knew with Nassar I was dealing with an intelligent and thoughtful hotelier, keen to listen to ideas and initiatives and work together for mutual benefit. I would highly recommend Nassar as an excellent business partner for any hotelier or company involved in the hospitality sector.

UK and Northern Europe Epoque Hotels
Director